Philosophy
Work used to run in straight lines —
planned, tracked, completed.
But work no longer moves that way.
It starts with a task.
A ping. An email. A mention.
It unfolds.
Loops. Evolves. Expands.
Every thought,
Every message,
Every ping,
Every comment
Adds to the clutter.
Hijacking mental space,
Freezing thoughts left in formation.
And it's only natural to rush to order —
To Kanban boards,
To task cards and checklists.
But 2.8 million years of evolution
Demand flow, rhythm, focus.
Primitiv is where work returns to its ever unfolding nature.
Meet the Team
The people behind Primitiv
Diana Valdes
Co-founder & CEO
M.S. in Integrated Design, Business, and Technology with 7 years of startup experience across deep-tech, consumer products, and AI, driving design, product growth and strategy
Joshua Chung
Co-founder & CTO
2.5 years in biotech and gaming startups, blending research in numerical analysis from UC Berkeley with hands-on experience scaling platforms, managing payments, and building robust infrastructure in Node.js, Redis, MongoDB, AWS, Docker, and Terraform.
Anishek Kamal
Advisor
Data & AI Architect with expertise in Cloud, AI, and Big Data, designing and delivering cloud-based solutions that leverage advanced technologies to drive business value and customer success.
Ready to join our mission?
Be part of the future of productivity. Join our private beta and help shape Primitiv.